Marketing

Under the Privacy and Electronic Communications Regulations, we  may send you marketing communications from us if

(i) you made a  purchase or asked for information from us about our goods or  services or

(ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us  at any time.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased goods or services from  us and you have not opted out of receiving that marketing. 

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.  

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us.  

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.  A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.  We use the following cookies:  

● Strictly necessary cookies. These are cookies that are required  for the operation of our website. They include, for example, cookies  that enable you to log into secure areas of our website, use a  shopping cart or make use of e-billing services.  

● Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move  around our website when they are using it. This helps us to improve  the way our website works, for example, by ensuring that users are finding what they are looking for easily.  

● Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).  

● Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising  displayed on it more relevant to your interests. [We may also share  this information with third parties for this purpose.]  

Change of purpose

We will only use your personal data for the purposes for which we  collected it, unless we reasonably consider that we need to use it  for another reason and that reason is compatible with the original  purpose. If you wish to get an explanation as to how the processing  for the new purpose is compatible with the original purpose, please  contact us.  If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

We may share your personal data with the parties set out below for  the purposes set out in the table ‘Purposes for which we will use  your personal data’ above.  

● Service providers, acting as processors who provide IT and system administration services.  

● Professional advisers, acting as processors or joint controllers, including healthcare professionals, lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.  

● HM Revenue & Customs, regulators and other authorities, acting as processors or joint controllers, based who require reporting of  processing activities in certain circumstances.  

● Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to  acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.  We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for  specified purposes and in accordance with our instructions.

International transfers

We may transfer your data outside the United Kingdom and  European Economic Area (EEA). Whenever we transfer your personal data out of the United Kingdom and the EEA, we ensure a similar degree of protection is  afforded to it by ensuring at least one of the following safeguards is  implemented:  

● We will only transfer your personal data to countries that have  been deemed to provide an adequate level of protection for personal data by the United Kingdom  

● Where we use certain service providers, we may use specific contracts approved by the UK Information Commissioner’s Office and the European Commission which give personal data the same  protection it has in Europe. Please contact us if you want further information on the specific  mechanism used by us when transferring your personal data out of the United Kingdom and the EEA.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access  to your personal data to those employees, agents, contractors and  other third parties who have a business need to know. They will only  process your personal data on our instructions and they are subject  to a duty of confidentiality.  We have put in place procedures to deal with any suspected  personal data breach and will notify you and any applicable  regulator of a breach where we are legally required to do so. Data retention  How long will you use my personal data for?  We will only retain your personal data for as long as reasonably  necessary to fulfil the purposes we collected it for, including for the  purposes of satisfying any legal, regulatory, tax, accounting or  reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with  you. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your  personal data, the purposes for which we process your personal  data and whether we can achieve those purposes through other  means, and the applicable legal, regulatory, tax, accounting or other  requirements.  By law we have to keep medical information about patients for 7 years after treatment has finished. For any children we treat we are  obliged to retain the medical information until 7 years after the child’s18th birthday. By law we have to keep basic information  about our customers (including Contact, Identity, Financial and  Transaction Data) for six years after they cease being customers for  tax purposes.  In some circumstances you can ask us to delete your data: see  your legal rights below for further information.  In some circumstances we will anonymise your personal data (so  that it can no longer be associated with you) for research or  statistical purposes, in which case we may use this information  indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have rights under data protection  laws in relation to your personal data. You have the right to:  Request access to your personal data (commonly known as a "data  subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we  hold about you corrected, though we may need to verify the  accuracy of the new data you provide to us.  Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully  exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to  you, if applicable, at the time of your request.  Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing  purposes. In some cases, we may demonstrate that we have  compelling legitimate grounds to process your information which  override your rights and freedoms.  Request restriction of processing of your personal data. This  enables you to ask us to suspend the processing of your personal  data in the following scenarios:  

● If you want us to establish the data's accuracy.  

● Where our use of the data is unlawful but you do not want us to erase it.  

● Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims. 

● You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party.  We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the  lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to  provide certain products or services to you. We will advise you if  this is the case at the time you withdraw your consent.  If you wish to exercise any of the rights set out above, please  contact us.  

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month.  Occasionally it could take us longer than a month if your request is  particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.